Project Overview 
In 2021, I joined AFRY as a consultant to work on one of the most significant UX challenges in commercial vehicle design: reimagining Scania’s in-vehicle experience for their next-generation truck lineup. The “Smart Dash” initiative aimed to modernize the driver’s cockpit, improve interaction with safety-critical systems, and support the truck’s transition to a more software-defined architecture. The project culminated in the public launch of the new truck platform in Q4 2023, which helped Scania achieve record-high vehicle deliveries in 2024. 
Note: Client under NDA
My Role 
UX design from end-to-end with engineers, HMI specialists, and designers to create a seamless experience across Scania’s driver display and central infotainment.
Key contributions: 
- Designed clear alert hierarchies and ADAS feedback for instant driver recognition. 
- Built intuitive interfaces for vehicle settings and multiple functions customization (Driving score, trip meter, tachograph, Internal light settings etc).
- Prototyped infotainment, climate and light settings to insure their safety, distraction-free use.
- Voice control behavior for HVAC system.
- Organized specs into an accessible hub to streamline design-to-dev handoff.
Tools used: Figma, InVision, Confluence, Adobe XD
Design Challenges 
The previous generation of Scania’s in-vehicle systems had served drivers reliably for many years, but as technology and user expectations evolved, certain functions required an update. Some interactions and placements no longer aligned with today’s standards for usability, accessibility, and consistency. The goal of the Smart Dash project was to modernize these experiences, refine logic and hierarchy, and ensure the system supported both current and future driving needs.
Approach 
I along side with the team explored multiple tools and selected Figma with prototyping to test interaction flows and layout logic Applied my motion graphics background to build prototypes and evaluate driver reactions Collaborated with stakeholders to research assigned functions and define the best delivery approach Improved the logic and placement of functions that were initially considered as carry-overs Facilitated UX reviews with stakeholders to validate visual hierarchy and accessibility Conducted user tests with drivers to evaluate clarity and usability Performed UX audits of previous Scania systems and competitor dashboards to benchmark usability Deliver and coordinate design with developer team to manage quality control
Outcome 
- Delivered validated interaction flows and layouts that improved driver usability and system clarity 
- Enhanced placement and logic of several functions, creating more intuitive workflows
- Increased stakeholder alignment through structured UX reviews and design validation
- Improved accessibility and visual hierarchy across the Smart Dash system
- Gathered actionable insights from driver testing, refining the design before implementation
- Benchmarked against competitors to ensure Scania’s system met or exceeded industry standards

Impact 
The Smart Dash project strengthened Scania’s in-vehicle experience by making complex functions more intuitive and accessible. My contributions helped improve driver focus, safety, and satisfaction, while aligning multiple teams on a consistent design vision.
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